/ˈprɒdɪdʒi/
Prodeegi
A software company that automate business processes with easy-to-use digital solutions. We are passionate about helping businesses save time and increase revenue with our custom software solutions.
09/06/2025
Weddyn Digital
Weddyn makes it easy for you to share your journey, gather your loved ones, and create memories that last a lifetime
Overview
Weddyn is a modern wedding planning platform designed to streamline the wedding planning process for couples and vendors alike. Prodeegi partnered with Weddyn to enhance their digital presence, focusing on creating an intuitive, responsive, and user-friendly website that addresses common challenges in the wedding planning industry.
Challenges
1. Responsive Design
Challenge: The client needed a consistent and polished design that worked seamlessly across all screen sizes — from mobile to desktop.
Solution: We implemented responsive design strategies using fluid grids, scalable media, and adaptive breakpoints to ensure a flawless experience on any device.
2. Browser Compatibility
Challenge: Inconsistencies in how different browsers render code threatened the site’s visual and functional integrity.
Solution: We rigorously tested the platform across multiple browsers and used fallback strategies and compatibility libraries to maintain a consistent appearance and behavior.
3. User Experience (UX)
Challenge: With a platform like Weddyn, user flow had to be frictionless, intuitive, and emotionally engaging to retain users and reduce bounce rates.
Solution: We mapped user journeys, built wireframes, and conducted A/B testing to optimize usability, navigation, and overall satisfaction.
4. Compliance & Accessibility
Challenge: Ensuring the platform was accessible to a wide range of users, including those with disabilities.
Solution: We adhered to WCAG guidelines, optimized color contrasts, and integrated keyboard navigation and screen reader compatibility.
Results
The launch of Weddyn’s redesigned platform led to:
35% increase in average session duration
40% reduction in bounce rate
Positive user feedback highlighting simplicity and visual appeal
A scalable framework for adding more planning tools and features in the future
Conclusion
Prodeegi’s collaboration with Weddyn showcases our ability to blend creativity with functionality. From a responsive layout to UX excellence, we delivered a product that reflects Weddyn’s values and positions them as a modern brand ready to serve today’s digital-savvy couples.
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