Overview

The MIDDIC Lab (Market-based Interventions for Deep Decarbonisation) develops participatory, uncertainty-resilient computational tools to evaluate and blend interventions that accelerate clean innovation adoption. These market-based strategies—like carbon pricing, green bonds, and offtake agreements—are applied to high-impact technologies such as green hydrogen, CCUS, and direct air capture.

MIDDIC needed a web platform that could effectively communicate their mission, highlight complex research, and foster global academic collaboration.

Challenges

1. Complex Content Communication

• Challenge: MIDDIC’s interdisciplinary work bridges engineering, policy, finance, and economics.
• Solution: Prodeegi created a structured, digestible content layout that made dense information easy to navigate for diverse audiences.

2. Academic + Modern Aesthetic

• Challenge: Presenting rigorous academic content with a design that feels fresh and modern.
• Solution: We applied a clean design language with a subdued color palette, ensuring the site remained both professional and visually engaging.

3. Scalable Web Architecture

• Challenge: The site needed to grow with the lab’s research, team, and outputs.
• Solution: Prodeegi delivered a modular and CMS-friendly build, empowering the MIDDIC team to manage content updates without developer dependency.

4. Highlighting Impact

• Challenge: Showcasing the real-world significance of their research.
• Solution: Dedicated project pages with summary cards, external links, and featured outputs allow the lab’s work to shine through with clarity.

Results

• Professional Visibility: The MIDDIC Lab now has a credible online presence aligned with its global ambitions.
• Seamless Updates: With the CMS structure in place, new research and team updates can be added with ease.
• Global Accessibility: Stakeholders, partners, and researchers can now access information and insights effortlessly, enhancing collaboration.

Conclusion

MIDDIC Lab is at the forefront of developing strategies for market-driven climate action. By fusing academic research with real-world application, they’re helping shape the future of decarbonisation. At Prodeegi, we’re proud to have built a digital platform that reflects that mission and supports their long-term impact.

💡 “Prodeegi builds tech that turns bold visions into usable, scalable realities.”